Job Description
Senior Marketing Leader
About UsWe are a fast-growing automotive software company dedicated to transforming the way dealerships connect with customers. Our patented platform empowers automotive retailers to increase visibility, generate leads, and close sales faster. We are seeking a Senior Marketing Leader to take our brand and demand generation efforts to the next level.
Position OverviewAs the Senior Marketing Leader, you will work directly with the executive team to develop, execute, and optimize marketing strategies that elevate our brand, drive quality lead generation, and position us as a market leader. You will lead a talented marketing team, foster cross-departmental collaboration, and ensure all campaigns are aligned with business goals.
Key Responsibilities Develop and oversee brand strategy to enhance awareness and market positioning.
Lead integrated marketing campaigns across digital, social, and traditional channels.
Drive lead generation programs that deliver measurable sales pipeline growth.
Plan, manage, and execute trade shows, conferences, and industry events, ensuring high ROI.
Oversee content creation, messaging, and brand consistency across all touchpoints.
Analyze performance metrics and adjust campaigns for maximum effectiveness.
Collaborate with Sales, Product, and Executive teams to ensure alignment on go-to-market strategy.
Manage budgets, timelines, and team resources effectively.
Bachelor’s degree in Marketing, Business, or related field
7+ years in marketing leadership roles, preferably in automotive, SaaS, or technology sectors.
Proven track record in brand development, demand generation, and event marketing.
Strong leadership and team-building skills.
Exceptional organizational and project management skills.
Excellent written, verbal, and presentation skills.
Candidates should have hands-on experience with:
CRM & Marketing Automation: Salesforce (HubSpot, Marketo, Pardot)
Digital Advertising Platforms: Google Ads, Microsoft Advertising, Facebook Ads Manager, LinkedIn Ads
Social Media Management: Sprout Social,(Hootsuite, Buffer)
Analytics & Reporting: Google Analytics, Google Tag Manager, SEMrush, Data Studio
Email Marketing: Mailchimp (Constant Contact, Klaviyo)
Content & Design Tools: WordPress, Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Event & Webinar Platforms: Zoom Webinars (Webex, Eventbrite)
SEO & SEM Tools: Yoast SEO (Moz, Ahrefs)
Dealer Teamwork is an equal opportunity employer and a welcoming work environment for people of diverse communities
ABOUT DEALER TEAMWORK
Dealer Teamwork empowers automotive dealers to thrive in current and future competitive markets with focused expertise on digital advertising technology as a first priority. Founded in 2016, Dealer Teamwork built the only patented AI-powered digital marketing automation and analytics platform (The MPOP®) specifically engineered for the unique needs that a dealership needs to succeed and scale their business. The MPOP® is a comprehensive solution that combines the agility of next-generation technology with certified expert guidance to dynamically optimize digital advertising, merchandising, and rich content across Websites, Paid Search Engine Marketing (SEM) and Social Media Marketing (SMM), Search Engine Optimization (SEO) and Local SEO (LSEO), Video and Connected TV (CTV), and Email Marketing. This unified approach leverages continuous inventory and real-time data to improve online visibility, maximize ROI, and effectively drive high-value opportunities more efficiently. The result is performance proven to exceed industry standards and average benchmarks. Dealer Teamwork is recognized as a 2025 Google Premier Partner for the eighth consecutive year; standing among the top 3% of Google Partners in the United States, with programmatic campaign systems and strategies in lockstep with the Search Engine providers to enhance ads that surpass requirements for maximum visibility. Dealer Teamwork is a certified digital provider for 15[+] OEM programs, a cornerstone to more #1 dealership and group operations nationwide, a founding member of the Automotive Standards Council (ASC), and an exclusive Affinity Partner of the American International Automobile Dealers Association (AIADA). Based in Minneapolis, MN, the entirety of its team is proud to work in the U.S.
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